Our Purpose, Our Impact: USAA Named a Top Social Impact Brand

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USAA has been recognized by Forbes as one of the Best Brands for Social Impact, landing at an impressive #5 on their 2026 list. This is a moment we can all be incredibly proud of.

What makes this recognition so special? It’s not something companies can apply for. Forbes, in partnership with HundredX, uses independent consumer sentiment data and their own scoring methods to determine these rankings. This means the #5 spot is a direct reflection of how others perceive USAA – our commitment to making a positive difference in the world, independent of any self-promotion.

“This recognition underscores the heart of what we do here,” says Jenna Saucedo-Herrera, Head of Corporate Impact. “The trust members place in us, and the belonging we foster internally, drives purposeful actions and ultimately, impactful results. This external recognition serves as a powerful signal, bolstering member confidence, strengthening our ability to attract and retain top talent like yourselves, and reinforcing our reputation as a truly purpose-driven association.”

This is a moment to acknowledge the collective effort that got us here. From the lives impacted via Honor Through Action and Face the Fight to the funds raised and volunteer hours committed through USAA Serves, Team USAA is impacting lives every day.